Loekalization Blog
Japanese/Chinese/Korean/English/Dutch game localization
Tag: chinese
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Localization: Damned If You Do And Damned If You Don’t
Alright, grab your popcorn, because this tale is a perfect blend of drama, irony, and gamers proving once again that nothing gets them angrier than a studio doing something they didn’t expect. So, what happened? CD Projekt Red (CDPR), the Polish studio behind The Witcher and Cyberpunk 2077, decided to throw a curveball during The…
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From Pagodas to Perspective: Fresh Ideas for Western Game Design
A new article on 4gamer offers a fascinating look at how Black Myth: Wukong nails its “Chinese flavor” in its cutscenes. This isn’t just window dressing or a slapdash approach of “Throw in some dragons, pagodas, and bamboo, and call it a day!” No, this game takes the cultural aesthetic so seriously that you might…
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China Demands Respect: How Localization Missteps Can Sink Your Game
The localization controversy surrounding BZZZT: Buzzbot! didn’t begin as a drama—it started as a triumph. Created almost entirely by industry veteran Karel Matejka, the retro-styled platformer debuted in November 2023 to glowing reviews. Players praised its beautiful pixel art and challenging gameplay, catapulting it to the coveted “Overwhelmingly Positive” status on Steam. For a brief,…
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