Loekalization Blog
Japanese/Chinese/Korean/English/Dutch game localization
Category: Uncategorized
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Lineage II EVA: The Midlife Crisis MMO That Gave Up PvP, Gacha, and Shame—But Maybe Discovered Inner Peace
Imagine if your MMO finally decided it’s tired. Tired of gacha. Tired of PvP. Tired of players yelling at each other in global chat over who ninja-looted the +9 bone staff. That’s Lineage II EVA, NCSoft’s upcoming Japan-only resurrection of its classic MMO, redesigned for one very specific audience: nostalgic veterans who no longer have…
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Monster Hunter: WILDS – The Meatless Revolution and Solo Play Reborn
The Monster Hunter series is like that one friend who never knows when to stop—constantly pushing boundaries, outdoing itself, and yes, probably needing an intervention. And Monster Hunter: WILDS? It’s no exception. If Monster Hunter were a buffet, WILDS just rolled in a sushi bar, a dessert table, and a taco stand on the side.…
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Niantic Sells Off Its Gaming Empire: The Great Pokémon GO Paywall Saga?
In the world of mobile gaming, where players routinely risk tripping over curbs in pursuit of virtual monsters, something colossal has happened. Niantic, the mastermind behind Pokémon GO, has decided to pass the Poké Ball to Scopely for a staggering $3.5 billion. That’s right—three and a half billion dollars, which is enough to buy every…
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Meet Loek van Kooten: Your Localization Powerhouse for Gaming Success
Hi, I’m Loek van Kooten—a game localizer, translator, software developer, localization engineer, black belt judoka, and lifelong gamer with a passion for creating immersive, culturally authentic gaming experiences. Over the past 28 years, I’ve worked with some of the biggest names in the industry, including Electronic Arts, Nintendo, SEGA, Valve, and Microsoft, helping their games…
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Breaking News: Japan’s Gaming Industry Crowns 2024’s Best
The glorious 超流行りゲー大賞2024 (The Grand Award for Gaming Trends) is the year-end gaming equivalent of Japan’s Michelin star guide—except instead of dining, it’s all about how many hours you sunk into imaginary worlds while avoiding your real-life responsibilities. Hosted by Weekly Famitsu, this annual extravaganza has been around for a decade now, and it’s basically…
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Skeletons in the Market: How Graveyard Keeper Cashed In on a Taboo
The Chinese gaming market is largely dominated by Tencent and NetEase, two giants whose combined influence creates towering barriers for small indie developers. Tencent alone rakes in billions through its expansive portfolio, including Honor of Kings and PUBG Mobile, while both companies flex their deep understanding of cultural nuances, regulatory labyrinths, and player preferences like…
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Think You’re Making Smart Decisions? Here’s Why You’re Not
When was the last time you read a corporate success story and thought, “This is it! These smiling stock-photo people have nailed it!” If you’re an executive or an acquisition manager, chances are you’ve been charmed by one of these polished pieces of marketing magic. Buzzwords flying off the page, abstract metrics sparkling like fairy…
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From Confidential to Controversial: How Phrase is Turning Your Work into AI Freebies
Oh, Phrase, what a tangled web you’ve spun—quite literally. For a company that promises to “streamline translation processes” with the finesse of a digital ballerina, you’re looking more like a bull in a linguistic china shop. What started as a shiny, tech-savvy dream of making localization smooth and efficient has turned into the plot twist…
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Move Over, Spider-Man: Bagworms Are the New MVPs of Science
The world has officially entered its most absurdly brilliant chapter yet: bagworm silk is here to save us all. Yes, bagworm silk—the stuff these tiny insects spit out to build their cozy little cocoons—has been turned into an industrial powerhouse by none other than Kowa, a Japanese pharmaceutical company. Because apparently curing diseases wasn’t enough;…
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