Loekalization Blog
Japanese/Chinese/Korean/English/Dutch game localization
Category: chinese
-
Making Monsters Speak: Inside the Localization of Bloomtown
Imagine this: a small American town in the 1960s, all pastel colors and warm summer days. Kids riding bikes past vintage diners, neighbors chatting on their porches, an old bookstore filled with dusty conspiracy theories. It’s the kind of place where you’d expect to spend an idyllic childhood. But just beneath the surface, there’s something……
-
How Split Fiction’s $27 Strategy Is Winning Over China’s Gamers
The glorious announcement of Split Fiction—Hazelight Studios’ latest gift to the gaming world—has sent ripples of joy and a flood of fiery debate through the internet. And rightly so. Not only does the game flaunt its shiny new Chinese dub, but it also boasts a global rock-bottom price of 198 RMB (about $27 or €25)…
-
When a Game’s Fans Buy a Billboard, You Know You’ve Made It
Imagine waking up one day to find that your labor of love—a gothic visual novel steeped in despair, tragedy, and emerald-eyed maids—has made its way onto the towering billboards of Shanghai. And not just any billboard, mind you, but one plastered on the side of what can only be described as the ultimate otaku shrine.…
-
Localization: Damned If You Do And Damned If You Don’t
Alright, grab your popcorn, because this tale is a perfect blend of drama, irony, and gamers proving once again that nothing gets them angrier than a studio doing something they didn’t expect. So, what happened? CD Projekt Red (CDPR), the Polish studio behind The Witcher and Cyberpunk 2077, decided to throw a curveball during The…
-
Journey to the West… of Xbox Optimization
Oh, gaming world, you never fail to deliver the kind of drama that makes even Shakespeare’s “Hamlet” feel like an episode of “Blue’s Clues.” The recent hullabaloo over Black Myth: Wukong and its Xbox optimization debacle is no exception. Buckle up, folks—this ride is going off the rails faster than an unpatched Cyberpunk 2077 on…
-
China Demands Respect: How Localization Missteps Can Sink Your Game
The localization controversy surrounding BZZZT: Buzzbot! didn’t begin as a drama—it started as a triumph. Created almost entirely by industry veteran Karel Matejka, the retro-styled platformer debuted in November 2023 to glowing reviews. Players praised its beautiful pixel art and challenging gameplay, catapulting it to the coveted “Overwhelmingly Positive” status on Steam. For a brief,…
-
How China Turned Rocks Into Liquid Gold
China’s energy game is like watching someone juggle flaming swords while reciting Shakespeare—ambitious, dramatic, and completely fascinating. The latest act in this epic performance? The completion of the first phase of the Bohai Bay 26-6 Oil Field project, an engineering miracle that involves sucking oil out of rocks so tough, they’ve been through a literal…
-
回転翼機 – Kaitenyokuki – Rotorcraft, rotary-wing aircraft
回転翼機 (kaiten yokuki), such a majestic term for what we know as the spinny death machines that mock gravity by doing the absolute least aerodynamic thing possible: spinning like a caffeinated toddler on a merry-go-round. If you’ve ever looked at a helicopter and thought, “That shouldn’t work,” you’re not alone. But hey, leave it to…
Don’t localize, Loekalize
Ready to skyrocket your turnover in foreign markets? Contact us to learn how we can help you double—or even triple—your results!