Loekalization Blog
Japanese/Chinese/Korean/English/Dutch game localization
Category: china
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Ubisoft Sells a Quarter of Its Soul to Tencent for €1.16 Billion and a Shot at Not Imploding
Ubisoft, the proud parent of Assassin’s Creed, Far Cry, and Rainbow Six, has done what any franchise-fatigued AAA studio facing 80% stock decline and investor lawsuits would logically do: it threw its biggest IPs into a shiny new subsidiary and sold 25% of it to Tencent for a casual €1.16 billion. This isn’t just a…
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The Dark Side of Live Streaming: A Tragedy in Japan and My First-Hand Experience
On March 11, 2025, in Tokyo’s Takadanobaba district, a horrifying incident unfolded. A 22-year-old live streamer known as “Mogami Ai” was brutally stabbed during a live broadcast by a 42-year-old man named Kenichi Takano. His motive? He claimed to have lent her over 2.5 million yen (about €15,000) over the years—money she had promised to…
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How Split Fiction’s $27 Strategy Is Winning Over China’s Gamers
The glorious announcement of Split Fiction—Hazelight Studios’ latest gift to the gaming world—has sent ripples of joy and a flood of fiery debate through the internet. And rightly so. Not only does the game flaunt its shiny new Chinese dub, but it also boasts a global rock-bottom price of 198 RMB (about $27 or €25)…
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Pay Peanuts, Get Lawsuits: The Truth About $0.03 Translations
So, there it was: a shiny email from China offering me the incredible privilege of translating Chinese-Dutch patents—one of the most complex, specialized types of translation on the planet—for the princely sum of $0.03 per word. That’s three. Whole. Cents. For every painstakingly translated word. I checked the date—nope, not April Fool’s. They were dead…
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Black Myth: Snake Year Short Film Sparks 8.20 DLC Rumors
Another day, another avalanche of cryptic teasers and sly marketing from the Black Myth: Wukong team. If there were an Olympic event for hiding Easter eggs and vaguely alluding to DLCs, these folks would have more gold than Sun Wukong has transformations. So, it’s Snake Year, and the team decides to drop a Lunar New…
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When a Game’s Fans Buy a Billboard, You Know You’ve Made It
Imagine waking up one day to find that your labor of love—a gothic visual novel steeped in despair, tragedy, and emerald-eyed maids—has made its way onto the towering billboards of Shanghai. And not just any billboard, mind you, but one plastered on the side of what can only be described as the ultimate otaku shrine.…
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Localization: Damned If You Do And Damned If You Don’t
Alright, grab your popcorn, because this tale is a perfect blend of drama, irony, and gamers proving once again that nothing gets them angrier than a studio doing something they didn’t expect. So, what happened? CD Projekt Red (CDPR), the Polish studio behind The Witcher and Cyberpunk 2077, decided to throw a curveball during The…
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Journey to the West… of Xbox Optimization
Oh, gaming world, you never fail to deliver the kind of drama that makes even Shakespeare’s “Hamlet” feel like an episode of “Blue’s Clues.” The recent hullabaloo over Black Myth: Wukong and its Xbox optimization debacle is no exception. Buckle up, folks—this ride is going off the rails faster than an unpatched Cyberpunk 2077 on…
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Win Tencent Shares While Mastering Martial Arts in Moonlight Blade
Tianya Mingyue Dao (天涯明月刀), or Moonlight Blade as it poetically translates, has just returned with a bang, brandishing a promise so rare in the MMO universe it feels like spotting a phoenix mid-flight: “No Grind, No Pay-to-Win.” And if that wasn’t enough, it’s also giving players a chance to win actual Tencent shares—yes, shares—because why…
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From Pagodas to Perspective: Fresh Ideas for Western Game Design
A new article on 4gamer offers a fascinating look at how Black Myth: Wukong nails its “Chinese flavor” in its cutscenes. This isn’t just window dressing or a slapdash approach of “Throw in some dragons, pagodas, and bamboo, and call it a day!” No, this game takes the cultural aesthetic so seriously that you might…
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