Loekalization Blog
Japanese/Chinese/Korean/English/Dutch game localization
Month: November 2024
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Dark Jobs in the Digital Age: The Sinister World of Yami Baito
Yami baito (闇バイト) is the crown jewel of modern crime recruitment. Imagine the classic part-time gig—maybe flipping burgers or walking someone’s dog—except now you’re transporting stolen goods, peddling drugs, or breaking into offices to snag USB drives. Who needs minimum wage when you can get a direct route to a prison cell and a lifetime…
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Dad Jokes, K-Drama Filters, and Trash Can Debates
Another day, another glorious scroll through the unpredictable carnival that is Chinese social media. Today, the digital masses have spoken, and two monarchs reign supreme: 丁禹兮 (Ding Yuxi), the benevolent dad-joke overlord, and 卢昱晓 (Lu Yuxiao), the warm hug we all need but don’t deserve. Meanwhile, 再见爱人 (See You Again) continues to give us front-row…
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Pocky Sticks and Disney Tricks: The Snackocalypse
The strange, sugar-coated universe of Japanese X today is a rollercoaster that nobody asked to ride but everyone’s stuck on anyway. On one track, we have “ヴァネロペ” (Vanellope von Schweetz) glitching her way into Disney fans’ hearts, sparking mass hysteria like a sugar-fueled, candy-themed invasion. On the other, “ポッキー” (Pocky), Japan’s most beloved edible stick,…
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回転翼機 – Kaitenyokuki – Rotorcraft, rotary-wing aircraft
回転翼機 (kaiten yokuki), such a majestic term for what we know as the spinny death machines that mock gravity by doing the absolute least aerodynamic thing possible: spinning like a caffeinated toddler on a merry-go-round. If you’ve ever looked at a helicopter and thought, “That shouldn’t work,” you’re not alone. But hey, leave it to…
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Breaking: Stuffed Animal at the Center of Reality TV Scandal
Nothing sets the Chinese social media landscape ablaze like a heady mix of reality TV drama and celebrity marital woes. Right now, netizens are feasting on two piping-hot scandals: the romantic chaos of Heart Signal (心动的信号) star Weng Qingya (翁青雅) and the escalating marital shade between actress Huang Shengyi (黄圣依) and her husband Yang Zi…
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Lexus Lounge: A Rapper Cat’s Guide to Luxury
Japanese X is where memes, fandoms, and cultural quirks collide in a perfect storm of hilarity and chaos. Today, we’re diving headfirst into a world where fictional idol boys have fans questioning their sanity, cats are suddenly luxury cars, and concert tickets are traded like black-market commodities. If you’re not confused yet, don’t worry—you will…
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Save Ammo, Save Drama: Liu Xiaoqing’s Love Life Reloaded
Let’s set the stage for those who might not have their Weibo drama decoder ring handy. The latest buzz centers around three of China’s entertainment royalty: KaiYuan (凯源), Xiao Zhan (肖战), and Liu Xiaoqing (刘晓庆). These names are practically carved into the annals of Chinese pop culture, each with their own dedicated fandoms and the…
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Kanpai to Swords & Scandals
Japan’s Twitterverse today is like the perfect cocktail—one part samurai sword glass obsession, one part celebrity comeback drama, and a twist of gacha-induced chaos. Pour it all in a beautifully crafted, historically accurate glass, and you have #祝杯グラスキャンペーン第二弾, a saga where sword spirits meet sips of sake, and Matsumoto Hitoshi, the king of irreverent comedy,…
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Move Over, Helicopter Parents: Mai Lin’s Here to ‘Manage’ Love!
The latest episode of 再见爱人 (See You Again), a runaway hit on Chinese reality TV, has unleashed a typhoon of comments online, courtesy of one woman’s relentless, next-level relationship management. Meet 麦琳 (Mai Lin), a partner so micromanaging that she’s inspired a new term—Maixue (麦学), or the “School of Mai Lin’s Micromanagement.” Imagine a university…
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Sword Art Online Fans Relive Digital Trauma… Again
Today’s Twitter trends in Japan are a mash-up of nostalgic gamer tears, idol fan hysteria, and exclusive event mysteries that even Sherlock Holmes would struggle to unravel. Here’s the rundown on what’s got everyone so worked up online that they may need to be peeled off their screens. First up is #SAOクリア (Sword Art Online…
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