Loekalization Blog
Japanese/Chinese/Korean/English/Dutch game localization
Month: November 2024
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立つ瀬がない – Have no leg to stand on
立つ瀬がない is a phrase that drips with the poetic drama of realizing you’ve made an absolute mess of things, and there’s not a single patch of dry ground left to save face. This isn’t just your garden-variety embarrassment. No, it’s a linguistic work of art designed to capture the profound despair of having nowhere to…
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Chef-mate in Shogi Showdown!
In Japan, where shogi (将棋)—a game so mentally grueling it probably doubles as brain surgery practice—is a national obsession, a new twist has stolen the spotlight: shoubu meshi (勝負めし), or “game meals.” These aren’t just lunches—they’re edible battle cries, devoured mid-game to fuel strategies and, let’s face it, to give fans something else to obsess…
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Bonjour, Backdoor? Huawei Woos France With Cloudy Promises
Huawei Cloud’s first summit in Paris—because when you think “Paris,” the natural next thought is “Chinese tech giant takeover.” Hundreds of government bigwigs, industry VIPs, and probably a few people who just came for the snacks gathered to hear Huawei’s grand plans for Europe. There were PowerPoints. There were buzzwords. There was likely wine, though…
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Breaking News: Japanese Employees Allowed to Sit
Japan is a land where customer service is so exceptional that it often verges on masochism. “お客様は神様です” (The customer is God), they said, and for decades this divine decree dictated that cashiers, security guards, and anyone in the service industry must sacrifice their feet, backs, and general will to live on the altar of constant…
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How China Turned Rocks Into Liquid Gold
China’s energy game is like watching someone juggle flaming swords while reciting Shakespeare—ambitious, dramatic, and completely fascinating. The latest act in this epic performance? The completion of the first phase of the Bohai Bay 26-6 Oil Field project, an engineering miracle that involves sucking oil out of rocks so tough, they’ve been through a literal…
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How Japan Plans to Stop Parents from Naming Their Kid Space Unicorn
Japan is officially pulling the plug on kirakira names (キラキラネーム), the naming trend that gave us such masterpieces as 光宙 (Pikachu, meaning “shining space”) and 泡姫 (Bubble Princess, because why not). Starting May 2025, the government is swooping in like an exasperated parent at a PTA meeting with the revised Family Register Act (改正戸籍法, kaisei…
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Honey, I Shrunk the Apartment—and the Shanghai Grandpas Approved!
China’s new housing tax policy has landed, and the internet is already buzzing. Starting December 1, 2024, if your dream home is under 140 square meters, you’ll pay a cozy 1% deed tax—whether it’s your first home or your second. On paper, it’s a small tweak to help buyers and revive a sluggish real estate…
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From Supplements to Scandals: Taisho’s Recipe for Disaster
Taisho Pharmaceutical, the kings of ステマ (stealth marketing), have truly outdone themselves this time. The scandal is as clear as the lack of “PR” tags on their influencer posts. The setup? A marketing strategy so smooth it slid right past ethical advertising standards: recruit influencers, make them gush about Taisho products, and then plaster those…
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From Translation to Litigation: Powerbling’s New Core Business
Powerbling: the undisputed champions of corporate irony. Picture this: a LinkedIn post so earnest, it could bring a tear to the eye of even the most cynical marketer. “Product Detail Pages are the heart of any e-commerce website,” they declared, like sages on a mountaintop dispensing wisdom. Localizing these sacred PDPs, they explained, is the…
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Jets, Thrills, and Lunar Soil: The Zhuhai Airshow Kicks Off in Spectacular Style
The 珠海航展 (Zhuhai Airshow)—a sky-high festival of aviation prowess and national pride that has officially kicked off its 15th edition. With over 47 countries, 890 companies, and a fleet of machines designed to make even the most cynical netizen gasp, the airshow is nothing short of a spectacle. The internet has naturally exploded, with Weibo…
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